Marketing & Content

Bottom funnel content

Published February 25, 2025
Bottom funnel content

Most coaches find that small visible wins compound. Ship weekly proof; measure what matters.

In practice, that conversations create pipeline. Ship weekly proof; measure what matters.

A reliable pattern is that conversations create pipeline. Ship weekly proof; measure what matters.

Big idea

A faster path is that clarity beats volume. Ship weekly proof; measure what matters.

In practice, that clarity beats volume. Ship weekly proof; measure what matters.

How it works

In practice, that clarity beats volume. Ship weekly proof; measure what matters.

Over time, that small visible wins compound. Ship weekly proof; measure what matters.

Over time, that clarity beats volume. Ship weekly proof; measure what matters.

What to avoid

  • Scope creep disguised as value.
  • Borrowed funnels that don’t fit your niche.
  • Measuring activity instead of results.

Framework

Promise → Milestones → Proof. Keep steps small; publish outcomes weekly.

Checklist

  • Outcome is explicit
  • One clear next step
  • Artifact published weekly
  • Follow‑up scheduled
  • Metrics reviewed Friday

Metrics

  • Reply rate
  • Booked calls
  • Time‑to‑close
  • Referral mentions

Turn this into action with the SMART Goal Planner.


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